This one is new to me.
Credenda, a wonderful close harmony family band that I recorded, just posted a promotional video in which they use three songs that we recorded in the studio as background music behind a montage of pictures and videos of the band playing in various situations.
Instead of trying to create videos for each song that attempt to either tell the story of the song, or create suggestive imagery about a song, the goal seems to be celebrating the individual artists and the family as a kind of musical community.
After watching it a few times, I decided that it is a fascinating concept! See what you think.
JonyMac Studio 